Marketing Plan To Extend The Nursing Homes Occupational, Physical, And Speech Therapy Services To The Elderly Community.

MARKETING PLANTO EXTEND THE NURSING HOME SOCCUPATIONAL , PHYSICAL , AND wrangle THERAPY SERVICES TO THE ELDERLY COMMUNITY TABLE OF CONTENTSINTRODUCTIONTHE EXECUTIVE sententious and BACKGROUNDTHE ORGANIZATIONAL and MARKETING MISSIONSTHE MARKETING GOALS and OBJECTIVES SWOT ANALYSISMARKET SEGMENTATIONMARKET TARGETINGMARKET POSITIONINGMARKET STRATEGIES and TACTICSTHE IMPLEMENTATION SCHEDULETHE olfactory sensation into SYSTEMSTHE ORGANIZATIONAL STRUCTURETHE MARKETING BUDGETTHE CLOSING STATEMENTINTRODUCTIONChanges occurring in Health nutriment delivery and Medicine are the result of social , sparing , technological , scientific forces that watch evolved in the 21st feeble speed . Among the most significant changes are shift in sickness patterns , advanced technology , growthd consumer expectations and high cost of wellness flushfulness . These factors have re define medical practices to fit into the changing wellness delivery system . Thus , Medical Profession is ` obligated to the society . i .e . obliged to the laws regulating the workal act . This ` duty is usually spelt kayoed in patient of caution Documents established by hospital associations and medical associations or councils of both country (Suzanne , 2004 . In addition , medical profession has defined its standards of accountability through a formal work out of Ethics . The Riverside Convalescent Hospital , 375 Cohasset Road , Chico , CA 95926 ,with a patient capacity of 99 has now have in mind to extend the Occupational , Physical , and Speech Therapy services to the decrepit communityTHE EXECUTIVE SUMMARY and BACKGROUNDTHE STRATEGIC MARKETING PLAN (SMPThe strategic Marketing Plan (SMP ) of this health lot organization aims to invest the remote community in need of occupational , somatogenetic therapy and vocabulary therapy in the city of Chico initially and ! then in the entire state of California . The prime reason for jackstones numbering the resumed community is that1 .There has been a recent significant increase in the number of decrepit patients in hospice compared to those in mitigatory care units of hospitals and2 .

There is a significant increase in the number of occupational hazard reports as stipulated by OSHA among the elderly population in the verge of retirement . in various(a) industries THE HOSPICE CASESThese days elderly patients prefer to receive their end deportment care in a hospice rather than in alleviative care units of hospitals . Hospice is a coordinated programme of inter disciplinary care provided generally in the home of the terminally unwell patients . The Palliative care is the comprehensive care for patients whose disease is non responsive to cure and hence are terminally ruin . In the historical two decades in that respect has been a study of enormous order of magnitude in the mitigative care segment and various factors have been identified identical , respecting patient s goals preferences and choices , attending to the medical , stimulated , social and spectral needs of the person , using strengths of interdisciplinary resources , acknowledging and addressing concerns and building mechanisms and systems of actualize .Many terminally ill patients sanction only when they do non receive adequate care for the symptoms accompanying their serious affection . But , Unfortunately , there is a perennial shortfall of occupational , physical and speech therapists in the health care system in the regular army . Thus , there is a growing demand...If you want! to get a large essay, order it on our website: OrderCustomPaper.com

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