Part 1

Body The Kodaks reluctance to diversify left an initiation to competitors from digital world. In fact, historically Kodak is a commencement conspiracy invented the first digital camera in 1970 (The last Kodak Moment, 2012). fit in to Kotter (2012), Kodak as an early innovator however did not pry be on on its own innovation; quite the company put more attention to the development of the profitable flick stemma as Kodak feared that the development of technology ordain somehow hurt the companys movie theatre stock. Kodak ref white plagued to change the look of the traditional business model from film to digital products. The lesson is clear, companies at present should not appalled to innovate. The only way business to survive and continue to campaign is to innovate. Companies should not afraid of winning risk in the circu slow of innovation. Moreover, companies today should not be short sighted view, do not get in the idea that the old way of business will unce asingly make profit. The case of Kodak told that it will last no forever. Hamm and Symonds (2006) give tongue to that it is a mistake make by the Kodak whereby the company did not aware that the impact of the expert changes in the road of innovation. Companies today should catch up the maltreat of technological changes. Kodak as a leader in picture taking industry had formerly dominated the market.

The arrival of digital age had ruined the film business. Today, Kodak fails to maintain relevancy, the Kodaks strength somehow becomes its weakness. Besides that, the film industry does not meet the quest of nod es as electronic digital products start to e! merge in the market. It is too late when Kodak starts to enter into the digital game (Spector and Mattioni 2012). different companies like Sony, code and Nikon have a better products and price. It is truly obvious that customers value have changed. painting no bimestrial popular; rather people take away to use digital camera since it is more convenient and to a break the invention of digital frames somehow ignore the use of...If you accept to get a full essay, order it on our website: OrderCustomPaper.com

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