Silver Market

PREFACE This monograph is based on the professorial lecture by the anatomy of The Silver Market in Malaysia : What Do We Know slightly Older Consumers Preference and demeanour? delivered by prof Dr. , who is forwards long a professor in Marketing and doyen of the alumna School of Business, Universiti Tun Abdul Razak (UNIRAZAK). In recent years the ancient commercialiseplace has received increased thrill in the marketplaceing literature. once viewed as an unattractive atom in footing of size and spending power, the elderly market has undergone a significant potpourri in image. A flesh of studies on the mature or elderly market (also referred to as the silver market) suggest that this piece is considerably better mangle than the preceding generations and distinctly disparate in terms of values, attitudes, outlook, ego perceptions and monetary possessions. Some marketers make predicted that in the near rising mature consumers will suffer more than half of only purchase finiss. Therefore, the silver market is beginning to be apt(p) significantly more attendance than it has before.

The central idea in this work of professor Ong is to suck in ageing and the potential implications of demographic ageing from the consumer behavior side which has implications for individuals, families, marketers and public policy decision makers. Professor Ong is passionate just about the study of ageing from the consumer behavior perspective in Malaysia. Her a posteriori research, sixth senseful observations and illuminating anecdotes enable her to skillfully weave a convincing lecture that attempts to response if Malaysians are prepared for grey-haired age in terms of monetary preparedness. The monograph also highlights analyses of the financial powers of elderly populations in Malaysia and its huge potential. This monograph offers a fascinating perspicacity on how to tap the future. I would like to congratulate Professor Ong for her commendable effort in her research into older down as consumers....If you want to stool a full essay, association it on our website: Ordercustompaper.com

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