Attitude Towards Advertising Among Students

ATTITUDE TOWARDS ADVERTISING AMONG STUDENTS AT PRIVATE HIGHER behavior INSTITUTIONS IN SELANGOR Jayaraman Munusamy Universiti of Tun Abdul Razak, Malaysia dr.jayaraman@unitar.edu.my Wong Chee Hoo See humming Marketing Sdn.Bhd., Malaysia ABSTRACT The aim of this earn is to square up whether the septet mentation factors namely Product Information, Hedonic, Consumer Benefit, Consumer Manipulation, determine Corruption, level-headed for Economy and frugal Role develop some(prenominal) evidential effect on students attitudes towards announce. This education was conducted on students from seven insular higher learning institutions in the State of Selangor, Malaysia. A unproblematic random sampling technique and self- administered questionnaires were used to gain pizzazz data. The regression analyses were employed to explore the relationship amid thought factors and the attitudes towards advertising. The results revealed that at that place is a strong optimistic relationship between the belief factors and attitudes towards advertising. The study recommends that advertisements that are informational more or less sales and availableness of in vogue(p) products should be the main cognitive content of advertisers if they were to target students.

The subject matter should enhance the value of Good for Economy, which promotes healthy competition among sellers and prison house-breaking quality products in the market. In addition, the advertisements at the same prison term also necessity to be fun, exciting and pleasurable for the audience. These findings have made a significant contribution towards theory using in the study of advertising in the Malaysian context. primeval WORDS: stead towards advertising, Malaysian students, Belief somewhat advertising INTRODUCTION advertize is an important share of modern life. In fire of its speedy growth in recent years (Shavitt, Lowrey, and Haefner, 1998), the advertising attention has been concerned with up its tarnished public image (Mittal, 1994). military posture towards advertising has been extensively researched...If you emergency to get a beneficial essay, target it on our website: Ordercustompaper.com

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