Analysis of Privacy Issues at B2B and B2C

Web Site merchandiseThe powerfulness to effectively develop an admit merchandise mix and convey the desired trade pith is an all important(p) element in any successful pipeline strategy. The ability of the internet to r from each one new markets requires the creative natter of trade strategies as a means of gaining a warring boundary line in the marketplace while create loyal, satisfied clients and achieving persistent term growth (Electronic Commerce, 2004, Pp. 22-26). In turn, this conk will shit contented clients. This musical theme evaluates merchandise strategies utilize by the meshingsites of iii major domestic retailers, Wal-Mart, opera hat Buy, and Sears, with specific emphasis on the guest emolument abided by each site. It first identifies the marketing official documents used by each clearsite, and then describes the military rank tool and the essential customer service characteristics developed by a learning squad to assess each site. Using t he elect evaluation criteria, the composition then evaluates each site for customer service, then compares and contrasts each website in wrong of marketing tools used and customer service provided. Next, the paper then identifies the best website establish on the evaluation criteria with an analysis of the marketing tools used and the website?s approach to customer service. Based on this analysis, learning teams tenderize recommendations for improvements to both marketing and customer service for each website. The paper concludes with a compend of the learning team?s observations. Marketing Strategy and ToolsIn terms of marketing strategy, Best Buy and Sears use product-based and customer-based marketing strategies. This is the latter(prenominal) to a much lesser decimal point that establishes web presence (Electronic Commerce, 2004, Pp. 213-221). Both retailer?s technical web site home pages are organized in typic product-based fashion, listing the various product categories one would continue to guess for a traditio! nal business-to-consumer site design. However, they also provide link up for the various business-to-business customer... If you want to get a liberal essay, erect it on our website: OrderCustomPaper.com

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